Business Analyst
Understand the business, structure complex needs and translate them into clear requirements, priorities and solutions.
Erik Nykvist · Twigs AB
From needs to results
I step in where business, technology and change need to meet, and drive the work all the way – from direction and prioritization to rollout, adoption and impact.
Background
I help companies make better decisions, develop smarter ways of working and create results that last
I'm Erik Nykvist, founder of Twigs. Originally from Småland, I bring a pragmatic, grounded mindset to everything I do. With a background in logistics and business development, my work today centers on analytics and AI, at the intersection of strategic leadership priorities, day-to-day operations and technical development.
What drives me is understanding what creates value in a business – and what holds it back. I don't start with the technology, but with the business need. Data and AI are powerful tools, but never an end in themselves.
With Twigs, I combine business understanding, modern technology and the ability to execute. I start with your goal, set direction and drive the work all the way from analysis to solutions that are used and make a difference.
Feel free to explore how I can contribute here on the website, and then book a conversation. I'd love to hear more about your goals and challenges, so that together we can see what we can achieve!
Assignments
How I can contribute
From analysis and prioritization to development and implementation. I combine business understanding, structure and technical expertise to drive the work all the way to results.
Product Owner / Manager
Lead analytics and BI capabilities from roadmap and prioritization to delivery, adoption and business value.
AI & change management
Help organizations move from AI ambition to real-world use through relevant use cases, change management and implementation.
AI solutions & automation
Build and implement AI solutions and automations that simplify ways of working, streamline processes and create concrete business value.
Tailored scope – Can't find exactly what you're looking for? I'm happy to talk about how I can contribute to your particular challenge.
Get in touch →How we can work together
Interim / long-term engagements
Step into a clear role over a longer period and take ownership of progress and results.
Project-based assignments
Drive a defined initiative from need and direction to execution and impact.
Targeted initiatives
Shorter assignments within, for example, analysis, AI adoption, prioritization, structure or decision support.
Availability: From January 2027 (open for dialogue ahead of spring)
Scope: Full-time or part-time
How I work
What I bring to every assignment
The roles above describe what I can step in and do. This is what shapes how I work – how I create structure and momentum, collaborate and stay focused on results.
From goal to value
I start with the result to be created or the decision that needs to be made – and keep adoption and impact in mind all the way, so that what I leave behind creates value.
Structure and fast feedback loops
I create structure and direction when nothing is yet defined, and build in fast feedback loops to see early on what works – and focus effort on the right things.
Between business and technology
I move comfortably between leadership, users and development teams and help translate between perspectives. I also challenge when something can be made clearer or better.
Hands-on
I don't just write requirements or point the way. When needed, I'm happy to build, analyze or test myself to move the work forward.
Results-driven, people-first
I take ownership of my part and drive the work forward, but also put effort into building understanding and engagement around what we create. The best results are rarely achieved alone.
Your goal is my goal.
Experience
Selected experience and skills
A selection of assignments and initiatives where I have combined business understanding, analysis and technology to drive development and create results.
Data-driven decision support at scale
Product Owner | Lantmännen Maskin | 2023–2026
After a major system change, the business needed to build trust in its reporting and develop shared decision support. I took product ownership of the analytics solution, set direction and drove development in close collaboration with management, the business and the development team. The work spanned everything from business requirements and priorities to hands-on development. The result was an established solution for financial and operational follow-up with more than 200 daily users.
From AI experiments to practical use
AI Adoption Lead | Lantmännen Lantbruk | 2025–2026
The challenge was to take AI from isolated experiments to real use across the organization. I led the work across four business units and built a network of AI ambassadors, training programs and forums for sharing experience. By combining inspiration with concrete, business-relevant use cases, we created a structure for broader adoption of AI and new ways of working.
From idea to AI-driven product
Product development & AI implementation | Twigs AB | 2026–
Through Twigs, I develop digital products from idea to working solution. Using AI-assisted development, I build applications, integrations and AI features based on concrete user needs. Examples include Bokförskog, tailored for forest owners with AI-based bookkeeping suggestions, and Geokungen, the hobby project that became a self-service tool that makes geodata accessible. The work covers the whole chain from product idea and architecture to hands-on development and implementation.
Strategic development of Analytics
Business Analyst | Lantmännen Lantbruk | 2026
How do you create the greatest business value with data and analytics in an organization with many different needs? I helped develop a shared model for identifying, categorizing and prioritizing analytics initiatives based on their purpose and expected value. In parallel, I was responsible for the business value perspective in a feasibility study for a new data platform, working closely with the business, finance and management to align the investment with concrete business needs.
Data-driven market and customer analysis
Business Analyst | Lantmännen Aspen | 2022–2023
The business lacked a clear picture of its end customers and which segments had the greatest growth potential. I challenged existing assumptions and combined sales data, external company information and market analysis to map the customer base. The work resulted in new market insights, concrete sales opportunities and a repeatable method for customer segmentation and lead generation that was built into the organization's way of working.
From logistics analysis to concrete improvement
Business Analyst | Lantmännen Maskin | 2022
The assignment started with mapping supplier flows, transport terms and improvement opportunities in the supply chain. Among other things, the analysis revealed gaps in the follow-up of supplier discrepancies. I took the initiative to develop a digital tool for registering and analyzing discrepancies, giving the purchasing organization a better basis for supplier dialogue, follow-up and negotiation. An example of how analysis can be turned directly into an improved way of working.
Want to know more? I'm happy to share my full CV and tell you more about relevant assignments in a first conversation.
Education
M.Sc. International Logistics and Supply Chain Management
Jönköping International Business School
2020 – 2022Exchange semester
Pennsylvania State University, PA, USA
Fall 2019B.Sc. in Engineering – Industrial Engineering and Management: Logistics and Management
Jönköping University – Tekniska Högskolan
2017 – 2020Skills & tools
An overview of the areas and tools I work with. The levels describe the degree of independence and experience.
Foundational understanding
Förstår området och kan snabbt komma igång med stöd av dokumentation och AI-verktyg.
Practical experience
Har använt området självständigt i riktiga uppgifter och kan lösa vanliga problem effektivt.
Strong experience
Kan ta ansvar, göra avvägningar, kvalitetssäkra arbetet och driva leverans inom området.
Business Analysis & Product
Business Analysis
Requirements and needs analysis
Product ownership
Roadmap & prioritization
KPI definition
Scrum / agile ways of working
Analytics & BI
Power BI
Visualization & decision support
KPI logic
Data modeling
DAX
SQL
AI, Adoption & Automation
AI adoption
Use case discovery
Change management
Microsoft Copilot & Copilot Studio
ChatGPT & Codex
Claude, Claude Code & Cowork
n8n
Cloud & Data Platform
Azure Data Platform
AWS
Snowflake & CoCo
Microsoft Fabric
Supabase
Foundational understanding and hands-on experience of modern data and cloud platforms. I do not position myself as a cloud architect or data engineer.
Development & Delivery
Azure DevOps
Git
VS Code
Lovable
Business systems
SAP
Infor M3
Astro WMS
Testimonials
What others say
How people I have worked with describe our collaboration and the results.
Use the arrows or arrow keys to read more testimonials.
About the company
Twigs AB
I run Twigs AB together with my brother Oskar – the company encompasses both our own digital products and a consulting practice. The consulting practice is run entirely by me: it's me you hire, and it's me who does the work.
Twigs is built on a way of working where business understanding, modern technology and execution meet. I start with your goal, stay until the solution is in use and keep the dialogue straightforward all the way.
The name Twigs plays on our surname, Nykvist (kvist being the Swedish word for twig) – but also on the idea that every strong branch starts as a twig. That's how I see my assignments: deliveries built from the ground up to last over time and grow with the business.
Explore all of TwigsContact
Do you have an assignment where business and technology need to meet?
Feel free to get in touch and we'll have a first conversation to see if I'm the right person for the assignment.